Cayan Tower Used To Celebrate PS4 Launch In Gulf Region
December 18th, 2013 By Maya Mayfield
Dubai is famous for its lavish lifestyle, mega rich billionaires and tallest buildings. Renowned for never doing things half heartedly, even when it comes to launching the next-era of gaming to the Middle East. The Cayan Tower is the worlds tallest twisted building and it was used last week friday the 13th as a shining beacon for all the citizens of Dubai to see that the Playstation 4, the worlds best gaming console had arrived.
PS ME the company responsible for the PS4 Urban Light Art Projection said the concept was inspired by urban architecture and the street level art culture surrounding Dubai. Working with some of Dubai's best know graffiti artist's Sya One, and Steffi Bow, PS ME created the live showcase for all Playstation fans, including specific locations within the design such as Dubai Media City, Dubai Internet City and Knowledge village during the PS4 launch.
The PS4 launched in the UAE and all across the Gulf region last week Friday the 13th, at a RRP of Dh1,699. The exclusive event was held at one of Dubai's world famous iconic buildings, Cayan Tower located in Dubai Marina. The Playstation 4 is now available in Kuwait, Saudi Arabia, Bahrain, Qatar, Oman and UAE, for Dh1,699. It launched with over 25 games, including Battlefield 4, Killzone: Shadow fall, Call of Duty: Ghosts and Knack.
To all our Gulf Region and UAE Playstation community, we would like to welcome you all into the next-era of gaming and look forward to seeing you all online for some friendly games on the Playstation network.
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